None of us in the team is a marketing genius, but we will probably need those if we want to reach out to a lot of people. Small things do help already, so if you run a blog or are an active member on a forum or got a lot of followers/friends on a social network and want to introduce us for a bounty go ahead and do so, or talk to one of us before to talk about the height of the bounty. We need someone writing texts snippets, press releases, newsletters. This could also be done collaborative on the forum or an etherpad. Maybe you even feel suited to set up an own small team as marketing director?